How P&G is Trying to Lure Millennials
2 min readAug 24, 2018
Proctor and Gamble or P&G is the worlds biggest consumer goods company, it was founded back in 1837 and is headquartered in Cincinnati, Ohio. The company has a portfolio of popular products like Febreze, Always, Ariel, Gillette, Crest, Pantene, and many more. In August 2014, P&G started resturcuring by dropping and selling around 100 brands that have been loosing 3% of annual sales from 2011–2014 (like Pringles, Clairol…
